Over the years The Bean has built up a staunch following from all walks of life. 7:00am at the Café sees a bleary eyed line-up of coffee connoisseurs from thespians to corporate heavy weights to surters coming to warm up after catching a few waves before work. Universes are created and destroyed at The Bean, and all the world's problems are solved over a cup or two. It is a hub of social networks; the Whakatane glitterati are attracted like flies to a web. 

The combination of great coffee, service and conversation make The Bean the place to be seen.